To combine these two elements in content creation, one could leverage the power of artificial intelligence (AI) to generate innovative ideas. Here's a detailed explanation on how it can be done:

1. Implementing AI: The first step would be to integrate an AI system into the website management program. This AI should have the capacity to learn from various sources and generate new ideas based on that learning.

2. Training the AI: The AI needs to be trained with diverse data sets to help it understand different industries and topics. It should also be fed with a range of content types such as articles, videos, infographics, etc., so it can generate ideas across multiple formats.

3. Generating Ideas: Once the AI is set up and trained, it can start generating ideas. These ideas could come in the form of article titles, video scripts, social media posts, or any other type of content that you require.

4. Human Touch: Even though the AI can generate ideas, there still needs to be human oversight. A creative mind should review these suggestions, refine them, and add their own unique perspective. This ensures that the content stays original and engaging.

5. Continuous Improvement: As the AI continues to generate more content, it will become better at understanding what works and what doesn't. Therefore, regular feedback and adjustments should be given to improve its performance.